Le Guess Who? is an annual festival for groundbreaking music. With the title “A Celebration of Sound”, it’s one of the most forward-thinking festivals in the world, loved by audiences everywhere. From 2019 to 2024, we developed the branding, evolving each year with a visual language that reflects the festival’s diversity and richness. The challenge: creating a clear, recognizable style without losing the versatility that defines Le Guess Who?.